BMX New Zealand re-brand
Created in Adobe Illustrator, Wordpress and Photoshop
.
BMX New Zealand were after a refresh for their identity, and came to WINTEC for us to create this. My vision was to re-name BMX NZ to BMX Aotearoa, and to try and sway the client to do this. The illustration is an angled view of a BMX track, and is also shaped to flow like a cloud — to represent the land of the long white cloud, Aotearoa. The southern cross sits over the BMX and illustration to further represent our country visually.
This included a professional final pitch to client.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/339aa9ae-8d2f-4f8d-9e5c-a898a9b86d6c/7c224b19-0b29-4122-a7b5-26a0fbe3e4ab_rw_1200.png?h=782733b74e11e4bf7fb3947491bcc9e8)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/339aa9ae-8d2f-4f8d-9e5c-a898a9b86d6c/43df941b-fc4a-4203-9b5e-b225784c4e33_rw_3840.png?h=8622471cb79081d0d2bfdae2c217e68f)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/339aa9ae-8d2f-4f8d-9e5c-a898a9b86d6c/3ed8b00a-e4ca-4434-bb07-2f0c28744c1c_rw_1920.png?h=b0d15679057a819de5dd0b25ea0ee8b5)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/339aa9ae-8d2f-4f8d-9e5c-a898a9b86d6c/e5e1ad51-5133-49aa-8edb-0de7998cda25_rw_3840.png?h=fec9bbcefd542b4ed69b6605e8065333)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/339aa9ae-8d2f-4f8d-9e5c-a898a9b86d6c/85ce8880-051a-4ddb-8233-156b0f20a9cb_rw_3840.png?h=ae4bf143b3b09a7062f229751f6935b3)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/339aa9ae-8d2f-4f8d-9e5c-a898a9b86d6c/7a8f2f21-151f-4c49-98fb-70dbca83d939_rw_600.png?h=44aa954bd7330956f03a039fd83932a6)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/339aa9ae-8d2f-4f8d-9e5c-a898a9b86d6c/d80d8cdd-826e-4c62-842b-b7ce51adc672_rw_600.png?h=adf0e6d06c25db3fac688a0ed860c2ca)