This campaign saw neon
tigers and text call outs on a lot of the artwork, and unusual layouts for what would usually be done as single posters. We also had the chance to create a lenticular poster which changed as you walked past.
tigers and text call outs on a lot of the artwork, and unusual layouts for what would usually be done as single posters. We also had the chance to create a lenticular poster which changed as you walked past.
My role: Assisting lead designer for final conception and layout of artwork. Retouching and manipulation of images to work with concept.
