Designing the dragon to fly across the top panel, momentarily covering the headline. As well as digital assets, there are door decals, and floor mats to tie it all together.
Lunar New year Term Deposit allowed us to try some new digital animation for ads, bringing in a bit more movement to an otherwise static ad.
My role: Westpac wanted a store front activation for their Queen street store. I assisted creative director and their vision to get this digital activation.
